I am a copywriter and brand consultant based in Johannesburg, South Africa. I’ve worked in the advertising industry for 17 years where I’ve serviced a wide scope of brands while winning multiple local and international awards.
Although my professional background is in the creative sector, my interests extend into strategy and academia, with an Honours Degree in Brand Leadership from the VEGA School of Branding as well as an MBA (cum laude) from Gordon Institute of Business Science (GIBS), where I continue to consult as a part-time lecturer and academic supervisor.
I have a passion for sustainability and work that matters because if we’re not doing good, then what are we doing?