8tatv

  • heita alien preview
  • heita baby preview
  • heita moon preview
  • heita tooth preview
  • heita tribe preview

Brand: 8ta (Telkom). Medium: TV. Partners: McCann Johannesburg and Velocity Films. Rationale: This was a campaign we created to tease the launch of South Africa's fourth mobile operator. Named 8ta, which means "hello" in the local vernacular, the campaign sought to seed the brand's name pre-launch by bidding characters hello for the first time. Awards: Silver Loerie 2011.